Did you know that your website’s loading speed is one of the major contributors as to why your visitors may be leaving your website? It’s true! Loading speed has a larger impact than some may believe it does. It’s estimated that if your loading speed is 3 seconds or longer, your bounce rate will be much higher. Studies have shown that:
- Up to 73% of mobile internet users have encountered a website that’s been far too slow to load.
- 47% of consumers expect webpages to load within the first 2-3 seconds.
- Up to 38% of internet mobile users have encountered a website which wasn’t available to view.
- 51% of mobile users have encountered a website which has frozen, crashed, or had an error.
- Up to 40% of people abandon a website when it takes longer than 3 seconds to load.
So why don’t people want to wait for a website to load? There’s a few answers to this:
- Because they don’t have the patience to wait around.
- Because they don’t have the time to waste on a slow website load.
- Because they find slower loading business pages are less reliable than faster ones.
In the business world, it’s estimated that a 1 second page delay can cause a 7% reduction in overall conversion. So how does this add up? As an example if a business is raking in $100,000 per day, you have the potential to lose $2.5 million in lost sales each and every year from a 1 second page delay. This is a large number that many businesses may not even realise. So how do you turn this around? The answer is Google Mobile Testing Tool.
What Is Google Mobile Testing Tool?
Recently Google released their new mobile testing tool which is designed to test the mobile friendliness of your website and its loading speed. This new testing tool from Google is great news for website owners who require insight into how well perceived their website is by mobile users.
So how does the tool work you ask? This is the simple part.
The testing tool uses your website’s URL and measures it on a scale of 1-100. This scale measures your loading speed and your mobile design. The tool generally integrates different areas of your website when testing including the HTML, CSS, images and scripts to see how much time it takes for your website to load on a mobile or desktop device.
On average, Google says users have a higher tendency to leave a website if it’s not loaded within three seconds. If your site is tested and it takes longer than three seconds for the initial loading period, this means your score out of 100 will be lower. However, understand the tool itself can take longer than three seconds to also load, so bear this in mind when using it. While it may take longer to load, it’s well worth the results to gauge where your website is at for mobile friendliness and website speed.
Once loaded you will see your scores, as seen in the image above, of the mobile friendliness, mobile speed, and desktop speed of your website. When the scores are in red it means improvement is required. If they show green, it means your website is working fine.
Additional Features For Better Website Optimisation
As you scroll down the screen, you have the ability to look at each individual score more deeply. The testing tool features a clickable button to allow you to see where you may have faults in your design so you can easily fix these areas specifically without blindly changing areas in the dark.
As you can see above, the desktop speed for this website is ‘poor’ which means improvements can be done to really enhance the loading speed. This is likewise with the mobile speed of the website, as seen in the below image. When you bring up the details for your score you can see which areas the testing tool believes improvement is needed. With the image above you can see that for this website:
- Images need to be optimised.
- Compression needs to be enabled.
- Leverage browser caching is required
The yellow means the website needs to address these issue which may require fixing. In the website tested these areas include:
- The minimization of CSS
- Reducing the server response time
The green indicates which areas of the website are perfect and don’t require any changes. On this website:
- The landing page redirects are fine
- HTML minimization is fine
- Visible content priority is fine.
Improving the areas that are marked with the red cross will dramatically improve your website’s speed for both mobile and desktop users, so it’s important to work on these areas first.
When you’ve made the necessary changes needed to optimize your website, you will then see something like the below image. While this is the mobile friendliness rating of the website, your website speed results should be similar to this when optimised correctly.
Google gives a good example of all three in the green. As you can see Google is highly optimised, and so it should be with the amount of data it needs to run through with search results.
Get Your Free Report: What You Can Expect
When opting to get your free report from the Google Mobile Testing Tool, you’ll receive a comprehensive report via email on what needs to be fixed and ways you can fix them as seen in the image below. Let’s take a closer look.
As you can see above you’ll be given a list of what’s ok, what needs attention and what urgently needs fixing. Underneath each section, the tool also gives you in-depth information on how to fix each problem easily. This detailed information will help you to work through each section to create the changes necessary for a more mobile friendly and faster loading website. This in turn minimizes visitor website abandonment thus increasing your conversions and profits.
On average people tend to check their phones over 100 times a day. With the increase in mobile devices being used to access the internet, it’s important now more than ever to really make sure your website is mobile-friendly and loads quickly. So have you tried the new Google Mobile Testing Tool yet?